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There are different types of SEO, however the most notable are organic and Pay Per Click (PPC)
Search engine optimisation (SEO) is the process of improving a websites visibility in a search engine's natural listings (also known as organic results). Website listings that are higher up the search engines tend to get seen more than websites in lower positions, resulting in more traffic to that site. SEO targets different kinds of search most notably local search, news search and image search.
When thinking about SEO you have to consider how search engines like Google, Bing and Yahoo work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by a websites target audience. Optimising a website involves editing the websites content, HTML and coding to increase its relevance to specific and targeted keywords and phrases. Increasing the amount of backlinks and inbound links, is another SEO tactic that can be used.
Pay Per Click (PPC)