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Mister Search Web Design


Mister Search Web Design and SEO




There are different types of SEO, however the most notable are organic and Pay Per Click (PPC)



Search engine optimisation (SEO) is the process of improving a websites visibility in a search engine's natural listings (also known as organic results). Website listings that are higher up the search engines tend to get seen more than websites in lower positions, resulting in more traffic to that site. SEO targets different kinds of search most notably local search, news search and image search.

Organic search SEO


When thinking about SEO you have to consider how search engines like Google, Bing and Yahoo work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by a websites target audience. Optimising a website involves editing the websites content, HTML and coding to increase its relevance to specific and targeted keywords and phrases. Increasing the amount of backlinks and inbound links, is another SEO tactic that can be used.





PPC Adwords example

Pay Per Click (PPC)

Pay per click (PPC) or AdWords is an advertising model used to direct traffic to websites, where advertisers pay the search engine to appear on its first page and pay every time the advert is clicked on.
Websites that use PPC, will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. These advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the natural/organic results on search engine, or anywhere a web developer chooses on a website with relevant content.
Search Engines provide their own PPC models such as Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, these are also the three largest and most notable.
Pay Per Click (PPC) can be open to abuse by competitors clicking on the adverts fraudulently, however the main search engines have automated systems to stop this.